FINCA Malawi invites expressions of interest (EOI) from qualified research agencies to design and implement a Brand Health Tracker Survey.

The survey will assess brand performance, measure key brand health indicators, and provide actionable insights to guide our strategic decision-making.

Objectives of the Brand Health Tracker

1. Monitor Brand Performance Over Time:  Measure FINCA Malawi’s performance against key metrics like awareness, perception, loyalty, and satisfaction among the target audience.
2. Measure the Impact of Marketing Campaigns: Directly correlate the effectiveness of   FINCA Malawi’s marketing campaigns with shifts in key brand health indicators.
3. Understand Consumer Sentiment & Preferences:  Assess the customers’ preferences and attitudes change over time, especially in response to shifts in the market or new trends.
4. Competitive Benchmarking: The research will compare FINCA Malawi’s performance against competitors. Understanding the organization’s positioning against others and uncovering growth opportunities in the market.
5. Make Data-Driven Decisions: Deliver actionable insights for the organization and enhance more strategic, effective, and results-driven marketing plans.

Scope of Work

The selected agency will be responsible for:

1. Designing the research plan and methodology.
2. Data collection through the FINCA platform, Survey CTO.
3. Conducting interviews from the sample size of 2,070, which represents 90 respondents in the districts where FINCA branches are located. FINCA Malawi has 23 Branches.
4. The agency should make provision for 5-10 interviewers to conduct the survey. The interviewers will be trained by FINCA.
5. Conducting the research within the timelines. The data collection process should be completed by 31^st March 2025.
6. Preparing detailed reports and actionable recommendations

Eligibility Criteria

1. Proven experience in conducting brand health or similar research methodologies.
2. Expertise in quantitative and qualitative research.
3. Access to advanced data analytics tools and techniques
4. Strong understanding of the microfinance and financial industry.
5. Capacity to deliver within the agreed timelines and budget.

Requirement

1. Copy of the registration certificate or certificate of incorporation
2. Company profile, including relevant experience.
3. Provide list of recent clients with their contact details (i.e. name of contact person, phone numbers and email addresses)
4. Detailed proposal outlining methodology, timelines, and deliverables.
5. Financial proposal with a detailed cost breakdown.
6. Timely submissions. Late submissions will not be accepted.

Submissions guidelines

• Submission deadline: 04:30pm on 7^th February 2025
• Submission method: By hand
• Sealed envelopes of EOI should be addressed to:

Chairperson of Internal Procurement Committee

Head Office

FINCA Limited

Private Bag 382

Chichiri, Blantyre 3

• Subject Line: Expression of Interest: Brand Health Tracker Survey

 

For any inquiries or further clarification, please contact the following:

TAKONDWA CHIRWA

[email protected]

CHIMWEMWE BANDE

[email protected]

ROBERT CHAMILA

[email protected]

 

Building Tomorrow Together

FINCA Malawi is a subsidiary of the FINCA IMPACT FINANCE